You know kids have a great fashion sense, and are innately able to tell the good from the not very good. And then because they are kids they will have their quirks. So it’s very difficult to please them. 77Kids however is loved by the kids. That’s because they take the kids and their likes and dislikes very seriously indeed. Whether its boys, girls, toddlers or infants 77 Kids creations are just right for them! One look at the products and you would know why kids and the grown- ups love them. Take the boys’ apparel range as an example. There are some awesome tops, shirts, hoodies, sweaters, jeans, pants, footwear and accessories. Ditto for girls! What’s more? They don’t cost the dear earth. In fact one can avail of some very cool offers indeed online. Plus there’s always the clearance sale where discounts go up to 50%. Your pre-teen cool dude, all of 12 years wants a wardrobe makeover indulge him. If your 11 year old daughter has diva like tendencies let her have her way. 77 Kids will ensure that they get what they want.