Beauty Encounter was the result of an American dream by a Vietnamese family – the Tran’s. The older Mr. and Mrs. Tran slowly saved up money so they could start selling fragrances and cosmetics in California’s flea markets. The business got bigger and they opened shop and named it LA Cosmetics and it was a wholesaler and retailer of cosmetics and fragrances which paved the way for BeautyEncounter.com. In 1999, their daughter, Jacquelyn Tran, heard all the buzz about the internet and she decided to venture the family business into e-commerce and thus BeautyEncounter.com was born. It started with just being a 1-man thing with Jacquelyn doing the sales and packing the products to be shipped to their online customers until the business got really big. They closed down their physical store and continued to operate as BeautyEncounter.com with a warehouse for all their products and now it has become a multi-million dollar business offering cosmetics, hair care, skin care, and fragrances.