Few brands conjure images of classic American cool like Tommy Hilfiger. Since the designer first hit stores with his own label in 1985, Hilfiger’s name has become synonymous with affordable luxury. Today this $4 billion company has retail locations in 90 countries around the world, meeting the demand for timeless American style at an affordable price. When it comes to clothes, Hilfiger is known for modernizing classics with updated fits and details. While his line started with menswear, it’s still expanded to children’s clothes and women’s clothing. His denim is especially sought after for its fit, style and comfort. Recently the brand has added accessories to fragrances and home furnishings to its repertoire, still in the framework of classic American cool. Unlike many designers, Hilfiger never went to a fancy art school. He taught himself how to design and sew clothes. He came to New York in 1979 with dreams of bringing his vision of cool, classic comfort to all people. Today, everyone from rock stars to rocket scientists sport Hilfiger’s clothes, buying into his classic aesthetic and realizing his dreams.