When Shopbop hit the fashion scene in 2000 it quickly became well known as the best boutique for rare, hard to find denim lines and eclectic looks you can't find anywhere else. Since then their buyers have found looks, styles and lines to expand their offerings without compromising on cutting edge looks that have earned them the nickname of 'The Editors of what's cool” by Daily Candy. Shopbob makes it easy to find the best looks by allowing customers to browse by designer, style, season or specific lines. Since 2006, Shopbop has been backed by retailing giant Amazon which has allowed them to enhance their entire product line and take their customer service to the next level. Their Lookbook and Fashion Features galleries make it easy to find an intriguing look and the order everything you need to make it yours. Get all the sense and style advice a niche boutique can offer along with their amazing customer service, backed by retailing giant Amazon, so you know you're getting the best products, the best prices and the best service.